About Us | MagicLinen
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About MagicLinen

At MagicLinen we believe that home linen should be both functional and beautiful. With our rich color palette and unique design details, we invite you to celebrate effortless style, surround yourself with beauty and fall in love with linen.

Note from the founder

Since childhood linen meant special occasions. I can still remember my gran fussing over table linen just before big family gatherings. There was always a magical feeling that something special was about to happen. When it came to redecorating my own home I wanted to reintroduce that feeling back into my household. I kept coming across brands that offer linen basics with few color choices and nothing seemed to fit my family’s modern lifestyle. After a long search, I sat down and came up with a few designs of my own. MagicLinen was born on my kitchen table and what started as a few bedding sets made exclusively for my friends and family has now flourished into a wide range of kitchen, bath, table, bedding, and clothing linen collections. I’m proud that today I have a whole team of experts behind me, working with passion to create products that help celebrate the effortless beauty of linen.

MagicLinen Family

Our Team

What started as a one-person team has now evolved into a company employing over 20 professionals. From the production team to your beloved customer support specialists, each member is an expert in their field and contributes to the final product that you use at home.

MagicLinen has an in-house production facility where we hand-make every product with love, care, and a bit of magic. Not only does having a production facility help us better understand the production processes, but we also create jobs for our local community. Keeping in mind that the textile and fashion industry is notorious for bad working conditions, we take extra care of our production house workers and ensure the best possible work environment.


Our Design Ethos

We are meticulous about details and colors

Each MagicLinen product is carefully designed and handcrafted in Vilnius, Lithuania. We believe that it is the little details that matter in life so we’ve added magical touches to our products in the form of ruffles, pom poms, coconut buttons and more. We also have rich color palettes for home textiles and clothing you can choose from.

We care about your vision

We understand that each home is unique and is very personal to every one of you. We pride ourselves on flexible customisation so if you have something in mind why don’t you get in touch with us and we’ll help to bring your vision to life.

We care about the planet and you

Manufacturing of textiles can be a complicated process, involving various treatments and chemicals which can be harmful to you and the planet. Ensuring that we do no harm to either is at the top of our list, this is why we chose to be completely transparent and invested in third-party testing. All of our products are Oeko-Tex certified meaning they are absolutely absent from harmful substances and chemicals. We are also excited about being able to offer you the option of reducing your plastic waste as we have partnered with environmentally friendly packaging suppliers. Our mailers are made out of corn starch and PBAT, a bio-based polymer, which means they do not leave behind any of the damaging residues that plastics do when they break down. For more details have a read here.